Overview
In Summer '23, my Mum and I launched Studio Brownstone, merging our graphic and interior design expertise. Our mission for the year included creating a custom wallpaper collection, developing our website and logo, and building a clientele for interior design services. Research showed a demand for both modern and classic wallpaper styles and professional home decor assistance. We aim to stand out by offering bespoke wallpaper designs that clients can customize. Despite the challenges of differentiating ourselves and attracting clients as a startup, we've designed unique, personalized wallpapers and a user-friendly brand identity to establish our presence in the market.
UI/Visual Design
Wallpapers
User Personas
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Dianne, 53
Teacher
Dianne is a school teacher as well as a mother to three children. When she’s not at work she is at home with her kids, so she doesn’t get much free time. Dianne wants to upscale her home, but she doesn’t have the time to do it on her own.
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Jordan, 32
Manager
Jordan just relocated to downtown Austin for her new job. She wants to turn her empty new apartment into a funky, modern home, but she wants some interior design help. Jordan also wants to find some fun wallpaper to replace the blank walls.
Brand Identity
Merchandise
